Sabrina Helm

Adaptation Programs/Projects

• Making Life Decisions in Times of Climate Change. Collaborators: Joya Kemper, Samantha White, Marissa Hettinger.
• Teaching Climate Change in Marketing. Collaborators: Vicki Little, Catherine Bentham.
• Consumer Resilience

Employment Highlights

• PetSmart Endowed Chair

Selected Publications

• Helm, S., & Little, V. (2022). “Macromarketing Our Way to a Zero-carbon Future”. Journal of Macromarketing, 42(2), 262-266 (editorial). https://doi.org/10.1177/02761467221088254
• Mayer, B., Helm, S., Heinz, E., Barnett, M., & Arora, M. (2022). “Doubt in store: vaccine hesitancy among grocery workers during the COVID-19 pandemic”, Journal of Behavioral Medicine, https://doi.org/10.1007/s10865-021-00276-0
• Helm, S., Li, X., Curran, M., & Barnett, M. (2021), “Coping profiles in the context of global environmental threats: a person-centered approach”, Anxiety, Stress, & Coping, https://doi.org/10.1080/10615806.2021.2004132
• Helm, S., Kemper, J. A., & White, S. K. (2021). “No future, no kids–no kids, no future?", Population and Environment, 43, 108-129. 
• Helm, S.V., Serido, J., Ahn, S., Ligon, V., & Shim, S. (2019). Materialist Values, Financial and Pro-Environmental Behaviors, and Well-Being. Young Consumers, 20(4), 264-284 (selected as a Highly Commended Paper in the 2020 Emerald Literati Awards)
• Helm, S., & Subramaniam, B. (2019). Exploring Socio-Cognitive Mindfulness in the Context of Sustainable Consumption. Sustainability, 11(13), 3692. https://doi.org/10.3390/su11133692
• Helm, S. V., Pollitt, A., Barnett, M. A., Curran, M. A., & Craig, Z. R. (2018). Differentiating environmental concern in the context of psychological adaption to climate change. Global Environmental Change. 48, 158-167.