Sabrina Helm
Associate Professor - Retailing & Consumer Sciences, College of Agriculture and Life Sciences
Adaptation Projects:
- Climate Change Adaptation-Related Stress and Coping -- how exposure to scenarios on climate change consequences affects human relationships and consumption patterns
- Sustainable Consumption -- how consumers can be motivated to consume less. Consumption is a main driver of climate change and high levels of hyperconsumption are characteristic for many industrialized nations such as the US
Employment Highlights:
- Previously served as Professor of Strategic Marketing at Witten/Herdecke University, Germany
Degree(s)
- Ph.D., Business Administration, University of Dusseldorf, Germany, 2000
- M.S., Business Administration, University of Duesseldorf, 1994
- B.S., Business Administration, University of Duesseldorf, 1991
Geographic Area
Western Europe
Language Area
German
Expertise Area
Climate Communication
Human Dimensions of Climate Change
Stakeholder Engagement and Outreach
Water Conservation, Supply, and Demand