Sabrina Helm

Associate Professor - Retailing & Consumer Sciences, College of Agriculture and Life Sciences


Adaptation Projects:

  • Climate Change Adaptation-Related Stress and Coping -- how exposure to scenarios on climate change consequences affects human relationships and consumption patterns
  • Sustainable¬†Consumption -- how consumers can be motivated to consume less. Consumption is a main driver of climate change and high levels of hyperconsumption are characteristic for many industrialized nations such as the US

Employment Highlights:

  • Previously served as Professor of Strategic Marketing at Witten/Herdecke University, Germany


  • Ph.D., Business Administration, University of Dusseldorf, Germany, 2000
  • M.S., Business Administration, University of Duesseldorf, 1994
  • B.S., Business Administration, University of Duesseldorf, 1991

Expertise Area

  • Stakeholder Engagement and Outreach
  • Water Conservation, Supply, and Demand
  • Climate Communication
  • Human Dimensions of Climate Change

Language Area

  • German

Geographic Area

  • Western Europe